Good merch shouldn't cost the planet.
The fashion and merch industry has a waste problem. We're building a studio that takes that seriously — from the fabrics we stock to how we package and ship.
Organic & sustainable fabrics
We stock and actively promote GOTS-certified organic cotton blanks. When you see the 'Organic' tag in Studio, the base fabric is certified pesticide-free and sustainably farmed.
Water-based inks
Our DTG printing uses water-based inks — lower toxicity, better biodegradability, and softer on the garment. We avoid plastisol inks wherever possible.
Minimal packaging
We ship in recyclable poly mailers and unbleached kraft paper. No foam, bubble wrap, or excessive void fill. Custom packaging uses uncoated or recycled materials.
Print on demand by default
Our model is built around on-demand production. We don't print and warehouse. Every item is made after it's ordered — near-zero unsold inventory waste.
Local production
Everything is produced in India. Shorter supply chains mean fewer freight miles, lower carbon emissions, and faster delivery to you.
Made to last
We obsess over wash durability. A garment that lasts 3 years is always more sustainable than one that fades in 10 washes.
We're not going to claim we're a zero-impact company — no merch studio is. But we believe in being honest about where we are and actively working to improve.
Our biggest lever right now is the on-demand model. By printing after orders are placed rather than stocking inventory, we eliminate the single largest source of waste in the merch industry: unsold product.
We're working on expanding our organic fabric range. If you have questions or suggestions, we'd love to hear from you.