Journal

Inside the world
of artist merch.

Print tech, drop strategy, and the thinking behind some of the most interesting merch we've made.

DTG vs DTF: Which print method is right for your merch drop?

Both methods produce stunning results — but they behave very differently on fabric. Here's how to choose.

Everything you wish someone had told you before ordering 200 tees you couldn't sell.

Indian manufacturing has a quality and cost advantage that most Western artists are only just discovering.

More coming

Coming soon — behind the scenes of India's biggest festival merch drop.

Open the Studio and place your first order in under 10 minutes.