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Halftone Labs
We Build Merch
That Moves Culture
We help artists, creators & labels turn moments into merch and fans into communities.
Our flagship creation:
(All Day, High Decibels)
We didn’t just build for clients, we built one for ourselves.
WearADHD is our in-house music-inspired streetwear label. What started as an experiment is now a 50,000+ order brand with 10Cr+ in revenue, 28K followers, and a loyal fanbase across India.Proof that we don’t just talk D2C. We live it.
Our 3-Step System to Turn Artists into Merch Powerhouses
The D2C Formula That Connects Music with Merch
Brand Creation
From sound to style.
D2C Setup.
Plug-and-play merch infrastructure.
Growth & Scale
Drop culture meets data.
How can we help you?
Design
From tech packs to print layouts, packaging, and limited-run drops. We turn ideas into shippable formats.
Branding
Logos, identities, and merch aesthetics that feel like an extension of your music and movement.
Strategy
Trend mapping, cultural insights, creative direction, and campaign planning. All rooted in fan behavior.
Content
Music-first storytelling: reels, UGC, video shoots, social content, and brand voice to match.
Digital
We build everything from Shopify storefronts to mobile-friendly microsites with speed and style.
Growth
Launch-to-scale strategies. Ads, influencers, email, retention. Everything tuned for performance.
From merch to marketing, we help artists build brands that scale.
There's a reason people are raving about us.
KEVIN ABSTRACT
artist and rapper
"They moved fast, didn’t overcomplicate anything. The Blush stuff was nice to work on."
DJ ADHD,
Producer and DJ
"Working with Halftone Labs has been a game-changer for me in India. They took my vision and turned it into merch that truly represents me."
Jesse Taconelli
manager, quadeca
"What I liked most was how effortless they made the process. The Halftone team really understood what our album was really about."
TEAM OUTDUSTRY
"Their work for the Brat campaign in India felt like an extension of Charli’s world. Fans loved it, and so did we."
But, why would you want to work with us?
Fast, clear, artist-first communication
Built for music: D2C, tour, and label merch
Design that actually resonates with fans
In-house creative + production control
Trusted by artists, producers & marketers globally
Results speak for themselves.
We've worked across a number of industries and have achieved some incredible results with some incredible people and brands.
hanumankind
anushka dj
dj adhd
BLUSH
dhanji