How Labels Should Structure Merch Across Multiple Artists

The core problem labels face

Labels managing merch for multiple artists typically deal with:

• No visibility into individual artist revenue without chasing spreadsheets
• Mixed inventory across artists causing fulfilment confusion
• Artists feeling their merch income isn't transparent
• No unified picture of total label merch revenue

Halftone's Organisation layer is built specifically for this. Here's how to set it up.

The Org → Store → Drop hierarchy

Organisation (your label)
  └── Store (Artist A)
       └── Drop (Artist A — Summer Release)
  └── Store (Artist B)
       └── Drop (Artist B — Tour Merch)
  └── Store (Artist C)
       └── Drop (Artist C — Collab)

Each artist gets their own Store with their own URL (/store/artistname), their own drops, and their own product library. The label sees the aggregate across all stores.

Setting up the Organisation

1. Go to your account dashboard and click the workspace switcher at the top of the sidebar
2. Create a new Organisation with your label name and slug
3. Link each artist's existing store to the org from Org Settings
4. Invite team members (A&R, merch manager) with appropriate roles

Roles and permissions

Role	Can do
Owner (you)	Everything — see all revenue, manage all stores, invite members
Member	Manage their assigned store, see their own revenue
Artist	Studio access, submit designs, view their store orders

Revenue transparency

The org dashboard shows:

• Total label revenue across all stores
• Per-artist revenue bars so you can see who's selling
• Orders in production per store
• Best performer highlight

Share the store-level view with artists so they can see their own earnings without seeing the full label picture.

Payout structure

Revenue goes to the label's registered bank account by default. For artist revenue splits:

1. Track each artist's store revenue separately from the org dashboard
2. Set up your own split arrangement (Halftone doesn't enforce splits — that's between you and your artists)
3. Use the payout stats per store to calculate what's owed

The right cadence for labels

• Weekly: Check the org dashboard for active orders and pending production
• Monthly: Review per-artist revenue, compare store performance
• Per drop: Review waitlist signups before launch, share drop link to artist socials
• Quarterly: Audit designs — retire underperforming products, plan the next drops