drop your merch.
keep your audience.
Artists, labels, and festivals launch merch drops on Halftone. No upfront inventory. No production headaches.
Trusted by Sunburn Festival · Kevin Abstract · Galactica · 60+ artists
100K+
units shipped across India
60+
Artists
5–7d
Turnaround
MOQ 1
No minimums
Revenue FY24
₹25Cr+
Trusted by artists & events worldwide
India's leading
merch studio.
India's leading independent merch and creative studio. We help artists, labels, and creators launch and scale merch brands. From design to delivery, we manage the entire pipeline — so you never have to.
100K+
Units Sold
500+
SKUs Launched
₹25Cr+
Revenue FY24
60+
Collaborations
All Day, High Decibels (WearADHD)
Our in-house music-inspired streetwear label. What started as an experiment is now a 100,000+ order brand with ₹25Cr+ in annual revenue, 40K followers, and a loyal fanbase worldwide.
100K+
Orders
₹25Cr+
Revenue
40K+
Followers
Our Services
From design to delivery, we cover every touchpoint of the merch pipeline.
Merchandise Design & Branding
Custom apparel design, artist branding & visual identity, product mockups & photoshoots.
E-commerce & Fulfillment
Storefront setup, print-on-demand & bulk models, worldwide fulfillment & support.
Campaigns & Launch Marketing
UGC & lifestyle content, launch strategy, social ads & CRM, email campaigns.
Web & Creative Design
Website maintenance, social media graphics, email design, pitch decks & presentations.
Tour Merch Booths
Booth setup & sales, on-ground staff & POS, payout & sales reports.
Let's build your merch brand together.
This is not a merch store.
This is a drop.
A drop is an event. It has a window, urgency, and a story. Halftone is built for drops, not generic storefronts.
Scheduled launches
Set a date. Let anticipation do the work.
Countdown timers
Every drop feels like an event.
Limited runs
Real scarcity. Not manufactured.
Waitlists
Measure demand before the cart opens.
No inventory risk
Produced when ordered. Never overstocked.
3-step system to turn
artists into merch powerhouses
Brand Creation
From sound to style.
We collaborate closely to design merch that matches the sound and story. No templates. Each collection is built from scratch.
D2C Setup
Plug-and-play merch infrastructure.
Whether you're on tour or in album rollout, your fans can shop anytime. We set up storefronts, fulfillment, and everything in between.
Growth & Scale
Drop culture meets data.
We move quickly and make sure your drop hits when it matters. From campaigns to analytics, we help you scale sustainably.
Apparel Manufacturing
We handle almost any type of custom garment at sustainable production minimums.
From merch to marketing, we help artists build brands that scale.
Long-term brand building, not just one-off drops. Simple, clear processes with full-service creative from concept to delivery.
MOQ of 1
Order a single unit or ten thousand. No leftover stock, no dead inventory.
5–7 day turnaround
Domestic orders ship in under a week. Fast enough for surprise drops.
DTG & DTF printing
Photographic quality on any colour garment. Your artwork, uncompromised.
India-first pricing
Premium quality at a fraction of Western rates. More margin per drop.
60+ artist collabs
From bedroom producers to festival headliners. We've done it all.
White-label fulfillment
Ships in your branded packaging. Invisible supply chain.
Custom neck labels
Your brand on the garment, not ours. Available from MOQ 50.
Full-service pipeline
Design, production, fulfillment, and marketing. One team, zero handoffs.
The merch infrastructure behind the drop
From a bedroom artist's first tee drop to a 5,000-person festival uniform run. Halftone Labs handles production so you can focus on the music. No account managers. No minimum orders. No nonsense.
Music Labels
- Artist merch drops
- Label samplers
- Album release tees
Festivals & Events
- Staff uniforms
- VIP exclusive drops
- Sponsor activations
Artists & DJs
- Tour merch
- Limited editions
- Fan club exclusives
Brands & Collectives
- Capsule collections
- Collab drops
- Brand uniforms
Why labels choose Halftone
On-demand, no minimums
Drop a limited run of 1 or 10,000. No leftover stock, no dead inventory. Perfect for time-sensitive album or tour releases.
Artwork you can trust
DTG and DTF printing preserves every detail of your artwork: full colour, photographic gradients, crisp type. Your vision, uncompromised.
White-label fulfillment
Ship direct to fans with your branding on the box. Custom neck labels available. Invisible supply chain.
India-first pricing
Premium quality at a fraction of Western prices. More margin on every drop. Ideal for independent artists and small labels.
5–7 day turnaround
Plan a release, go live in under a week. Fast enough for surprise drops, structured enough for tour cycles.
API & bulk order tools
Running a merch store? Use our Halftone Studio to place and manage orders at scale with zero friction.
Sunburn Festival · Teletech
Time Music · Galactica
Kevin Abstract
...and 60+ independent artists across the globe
Integrations
Runs with
your stack.
Plug into what you already use. Zero migration. Zero ops overhead.
Shopify compatible
Connect your existing Shopify storefront. Orders flow in automatically.
Order sync
Real-time order data across your store, our facility, and your team.
Fulfillment handled
We pick, pack, and ship. You never touch the inventory.
Halftone Academy
Learn how to drop right.
The proof is in their words
Working with Halftone Labs has been a game-changer. They took my vision and turned it into merch that truly represents me.
DJ ADHD
Producer and DJ
Halftone Labs understood my aesthetic from day one. The merch they created doesn't just look good. It feels like an extension of the music.
Kevin Abstract
Artist and Creative Director
What I liked most was how effortless they made the process. The Halftone team really understood the timelines for the tour. Shipping to Australia was seamless.
Restricted
Australian DJ, CEO Revive Records
Halftone Labs brought our merch vision to life. The quality of design and production was outstanding. They understood the brand instantly.
Artist Collective
Independent Label
Got Questions?
Straightforward insights into how we build, launch, and scale artist-led brands.
Order your product sample today
Our garments are classic unisex fits, all made in India. Order a sample to try before you buy, then design your full order in the Halftone Studio.
Blank samples from ₹499 · Printed samples from ₹799
MOQ 1, no bulk required
Order a single sample unit to check fit, feel, and print quality before committing.
DTG & DTF printing
Photographic-quality print on premium 180–240 GSM combed cotton blanks.
Ships in 5–7 business days
Fast domestic delivery via Shiprocket. International orders ship in 10–18 days.
100% made in India
Every garment cut, printed, and fulfilled from our facility. No middlemen.